Verify your events are tracking
Updated July 2026
After setup, it is worth confirming your key events reach Meta.
- 1Open Meta Events Manager and select your pixel (dataset).
- 2Watch the Overview for ViewContent, AddToCart, InitiateCheckout, and Purchase.
- 3Browse your store and add a product to cart to generate test events.
- 4Check that events show both Browser and Server as the source.
A high event match quality score means Meta can attribute conversions accurately. AdFlow is built to keep it high.
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