Pixel and Conversions API, explained
Updated July 2026
AdFlow sends events to Meta two ways: the browser pixel and the server-side Conversions API (CAPI). Together they recover conversions that browser-only tracking loses to iOS and ad blockers.
- The pixel fires events from the shopper’s browser.
- CAPI sends the same events from your store server, straight to Meta.
- AdFlow deduplicates the two so each conversion is counted once.
The result is complete, high-match-quality data, so Meta optimizes on the truth and your ad spend works harder.
AdFlow sets up the pixel and CAPI for you during connect. There is no theme code to edit.
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