Edit your audience targeting
Updated July 2026
AdFlow builds cold, retargeting, and abandoner audiences for you, but you can adjust them.
- Cold audiences: broaden or narrow interests and locations for the awareness phase.
- Retargeting: change the window for site visitors and product viewers.
- Abandoners: adjust how AdFlow chases add-to-cart and checkout drop-offs.
Meta often performs best with broad targeting plus strong creative. Give the algorithm room before narrowing.
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