Set your daily budget and caps
Updated July 2026
You are always in control of spend. AdFlow optimizes inside the limits you set.
- Daily budget: how much the funnel can spend each day.
- Maximum cap: a ceiling AdFlow will never exceed.
- Scaling rules: how aggressively AdFlow increases budget on winners.
Meta needs enough daily budget to exit the learning phase. Very low budgets can slow down optimization.
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