Read your AdFlow dashboard
Updated July 2026
Your dashboard shows how the funnel is performing across every phase.
- ROAS: revenue divided by ad spend, your headline efficiency metric.
- Spend and sales: what you put in and what came back, over time.
- By phase: how awareness, retargeting, and recovery each contribute.
Look at trends over several days, not single-day spikes. Meta optimization compounds over time.
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