4.3x ROAS in 30 days

Skincare DTC brand United States

A direct-to-consumer skincare brand moved off manual Ads Manager and let AdFlow run a full funnel from its catalog.

Skincare DTC brand
4.3x
ROAS
$61k
Revenue
980
Orders
-34%
Cost per purchase

The numbers, live in AdFlow

The same results, straight from the merchant's AdFlow dashboard.

Skincare DTC brand results in the AdFlow dashboard

The challenge

The team was launching ads by hand, struggling to scale past a few winning products, and losing conversions to iOS under-reporting.

What AdFlow did

  • Connected Meta and set up the pixel with server-side CAPI, with no code.
  • Let AdFlow build a full awareness, retargeting, and recovery funnel from the catalog.
  • Turned on auto-scaling with a firm daily cap.

The outcome

With clean tracking and automated scaling, the brand grew spend efficiently while keeping cost per purchase down.

“We stopped babysitting Ads Manager and our numbers went up, not down.”
Founder, skincare brand

Want results like this? Let AdFlow run your funnel.

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